Pop-up promotions experienced a remarkable climb in the late 1990s and early 2000s, initially offering a seemingly easy way for marketers to pop ads for brand awareness reach a large audience. Driven by their instant visibility, these intrusive boxes became ubiquitous across the online world, generating substantial income for publishers and vendors

In today's digital landscape, businesses are constantly seeking innovative ways to reach their target audience and drive growth. Online advertising networks have emerged as a powerful tool for achieving these objectives. These networks provide a vast reach, allowing businesses to precisely focus on specific demographics, interests, and behaviors.